Each day, consumers are exposed to hundreds of advertisements. Whether it is online, in the newspaper, before a movie, or during commercial breaks for their favorite show; advertisements are everywhere. Yet, advertisements have become so repetitive and boring, that many consumers are investing in DVRs, just to avoid them. While many advertisements get skipped or go unnoticed, one thing that has caught the eye of many during commercial breaks is Untitled Jersey City Project.
Untitled Jersey City Project is a breath of fresh air to the stale format of television. Taking place during commercial breaks, Untitled Jersey City Project episodes are only around two minutes in length, leaving the viewer wanting more. Taking place in the gritty, urban environment of Jersey City, this series is something that all filmmakers should strive to make.
While much isn’t clear after the airing of eight episodes, due to a unique take on how the story is told, the episodes have received a great reaction on their YouTube channel. Many fans have praised how the story is told, and how they have never even seen anything like this before. Some viewers have even gone as far as asking to, “Please be involved in the making of the series, somehow.”
Another reason many may enjoy Untitled Jersey City Project so much is because it does such a tremendous job of making the product appear to be so high budget. From the camera work, to the acting, to the directing; everything has a feel of a big budget film compacted into a two minute time span. There is something lucrative about it, making it nearly impossible to take your attention away from. The often fast paced action lures the viewer in and keeps them until the very last frame of the episode.
One of the best moments of Untitled Jersey City Project, however, is the featuring of Audi cars throughout the episodes. The cars are shown racing through the streets of Jersey City, looking downright amazing. Their sleekness and power are featured in the very first episode, rushing to a crime scene. When the car arrives to the destination, it is prominently featured in a shot, looking flawless. The Audi cars steal the show at points, making them come across as one of the show’s main stars, and many of the viewers are happy to be along for the ride.
Untitled Jersey City Project is a great way to make quick, accessible, entertaining television. These episodes are a breath of fresh air to the repetitive format that has plagued television for far too long. Untitled Jersey City Project’s originality is something that will not soon be forgotten. More filmmakers could take notes from Untitled Jersey City Project, because they are doing nearly everything right.
And enjoy a first look at episode one of the series below.