Hypothetically say you are new to stocks and you ask yourself “how do you make money on stocks?” You might also go how do you make money on them? Is it from cashing out of them? How much money can you make? There is a lot of different question you may have.
Let’s make an easy scenario the local pizza store (Pizza Town) needs money to expand, but Pizza Town doesn’t want to take a loan, so instead they have has an IPO (Initial public offering). They issue one hundred shares of stock. The entire business becomes valued at $1,000, so each share of stock is worth $10. If you buy one share of PT (The ticker symbol for Pizza Town).
A few months later, Pizza Town’s expansion is doing great, and Pizza Town is now valued at $2,000. The denominator (the total shares outstanding, 100) hasn’t changed, but the numerator has (the total value of the company has moved from $1,000 to $2,000). Your fraction (1% as represented by your one share) of Pizza Town is now worth $20. You can either hold on to it and wager that Pizza Town will continue to grow the business and increase profits, or you can sell it and take a 100% return.
As for how much money you can make, it’s limitless. Your stock can continue to raise in price/value for ever or it could drop and become worthless. Most everything about stocks is timing.